Driven by tax incentives, millions were spent to develop an international centre
that would compare with The City in London or La Defense in Paris.
And so Dublin got a shiny new financial complex with glass office blocks
and landscaped communal zones.'

(The Irish Times, February 7th,2001)

In 1991 the first stage of the Irish Financial Services Centre (IFSC) in Dublin was opened. Ireland had never had a banking/financial district of such a scale to that point in its history. Presently, there are up to 8,000 people working in this area located on the banks of the Liffey in Dublin. Half of the world's largest banks and insurance companys have their European operations based here. It has been described as the 'heart of the celtic tiger economy' illustrating it's significance beyond the confines of Dublin. This is Ireland 'with a difference'.

The Architectural historian, Kim Dovey, states 'space is socially defined' and 'places are centres of meaning'. prospect began in late 2000 as an exploration of this space, the IFSC, and it's 'meaning'/ relationship to contemporary Ireland. Using photography to explore the social definition as demonstrated in the architecture of the area. prospect also involves portraits of the workers of the district. These form an integral part of the series in terms of providing a human face in this increasingly technological faceless age especially in the realm of finance - the new physical labour. The series was confined to the area of the IFSC.